Adverts from payday lender WageDayAdvance have been banned by the Advertising Standards Agency (ASA).The public body received 19 complaints about the superimposed text on the advert detailing the loan charges incurred through the representative annual percentage rate (APR) were not legible, with people describing the information as "squashed" and difficult to read on a television display.As a result, they argued the commercial would mislead customers.Furthermore, one individual contacted the ASA to question whether or not the APR was in a prominent enough position.The payday loan charges contain a representative APR of 2,814.2 per cent if a consumer borrowed £80 for 28 days.Both complaints were upheld by the ASA, which judged that the advert cannot be shown again in its current form.WageDayAdvance recently appointed Abhishek Khurana as a risk analyst manager in order to promote responsible lending and reduce risk."I am delighted to join WageDayAdvance at this exciting time of their development," he said.John Fieldman Having worked in the city for 19 years, John's main focus is interest rates and corporate finance.
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